FOR THE BRAND
Breaking down barriers
with beauty science
When DECORTÉ was founded in 1970, cosmetics were solely focused on treating skin irritation. Meanwhile, our brand focused on advanced concepts such as skin regeneration and proactive skincare. We continue to lead the way as an industry pioneer to this day, advancing the development of anti-aging technology, now a fundamental concept in the industry.
Our skincare products use special proprietary delivery systems to maximize the effectiveness of active ingredients. One of these is a step-based application method developed through dermatological research; using emulsion to increase the suppleness of the stratum corneum before applying lotion allows lotion to permeate more effectively.
In addition, we have developed delivery capsules tailored to the characteristics of each product to ensure the effective delivery of active ingredients. We continue to develop a range of advanced proprietary technologies and have succeeded in overcoming the challenges associated with the creation of phospholipid capsules. In recent years, we have been working to develop cutting-edge cosmetics based on the concept of Regenerative Treatment, beauty treatment that transcends the realm of conventional cosmetics.
by sensibility technology
From skincare to base makeup and color makeup, DECORTÉ products incorporate phospholipids and other biometric ingredients that perform the same functions as the components that make up the skin. These ingredients enable skincare products to better penetrate and meld with the skin, and give makeup a fit that feels at one with the skin for a beautiful, smooth finish. Fragrances are also specially selected to improve relaxation and turn skincare and makeup routines into time to pamper yourself.
Cosmetics should go beyond the clinical approach of medicine, which is focused solely on the end result. We continue to pursue the essence of luxury cosmetics, placing value on the experience of using our products as expressed through the concept of senses. We value the wonder of using something for the first time, the blissful combination of comfort, joy and being enveloped in a wonderful fragrance, and the incredible firmness, hydration and translucence of the skin when morning comes. Feeling uplifted every day with every use, as a genuine sense of satisfaction that resonates with your senses and appeals to the brain’s emotional center felt in both skin and soul - this is the essence of true luxury cosmetics that are used and beloved over many years. The sensory quality that we so carefully create is experienced in skin and in soul, and it's this sensitivity that is carefully shared from person to person, and will always be carefully protected by the brand.
One Trillion※ In Every Drop.
Multilayered microcapsules absorb into your skin to renew beauty.
*Calculated as 6.1 mL per drop (estimated value)
In 1992, DECORTÉ launched “MOISTURE LIPOSOME” the first serum in the industry to go by the name of liposome. Liposome technology was attracting attention in various fields, but its stable formulation into cosmetics was considered to be extremely difficult.
After eight years of research, DECORTÉ succeeded in the application of multi-layered liposome technology to cosmetics, and created a product in the form of a serum that delivers long-lasting moisturizing effect. In Japan, DECORTÉ is the only brand* to continuously sell cosmetics that go by the name of liposome from the 1992 launch until the present.
* As of November 2020
Multi-layered liposomes are ultra-fine capsules consisting of multiple beautiful layers. Retaining moisture and beauty ingredients between the layers, they penetrate deep into the stratum corneum, and are characterized by slowly releasing these ingredients from the outer layer over a long period of time. However, multi-layered liposomes are fragile, and considerable time was required to formulate as cosmetics where they would retain their proper shape. Moving the main focus from “INGREDIENTS that deliver moisture” to “HOW TO deliver moisture”, we made the importance of “delivering required ingredients to the required places” widely known in the world of skincare.
The “MOISTURE LIPOSOME”, which hit the shelves in 1992 had the newness of being a moisturizing serum that was oil-free with a silky texture, and used immediately after washing the face. Over the years, the number of users gradually increased, coupled with reviews from customers who experienced its high moisturizing effects, and it grew to become a steadfast and iconic long-selling item for DECORTÉ. The cream was launched in 2002, the eye cream in 2011, the lotion, which is more difficult to stabilize than the serum, in 2015, and the sheet mask in 2020. Then in 2021, the serum was given a full renewal for the first time since its launch in 1992, evolving from a moisturizing serum into an anti-aging* serum, in further pursuit of its potential.
* Anti-aging refers to age-appropriate skincare.
Design to lift your spirits,
just by being there
At DECORTÉ, we are committed to constantly using the most cutting-edge technology and theory with the best materials while continuing to pass on our philosophy and traditions. The design of our packaging must convey aesthetic appeal and value befitting of our unwavering dedication to the very highest quality. We seek to brighten lives through cosmetics, and while we constantly incorporate new elements to evoke surprise and delight, we're not eccentrics. To reflect this, our packaging must be elegant, refined and beautiful.
A creative who conveys delicate, complex concepts through a combination of design, materials and form, Marcel Wanders is a world-renowned product and interior designer based in Amsterdam and has been the art director at DECORTÉ since 2010. He creates an elegant blend of the fashionable and the classical that immediately captivates the beholder by appealing to their sensuality, conveying the sense of luxury embodied by DECORTÉ and the instinctual pleasure experienced by skin and soul. His creativity allows him to continue to innovate in anticipation of changing times while maintaining an unwavering sense of history and tradition, the essence of creating DECORTÉ products. This sense of artistry has been applied to the packaging of the state-of-the-art AQ MELIORITY line and the interior design of Maison DECORTÉ, our first flagship store.
Marcel Wanders was born in the Netherlands in 1963. He has produced designs for private clients and world-leading brands such as Alessi, KLM Royal Dutch Airlines, Swarovski and Puma. On a mission to “create an environment of love, live with passion and make our most exciting dreams come true,” his adventurous and humorous designs uplift, entertain and inspire the beholder.
The DECORTÉ pattern:
The pattern that adorns the walls of DECORTÉ counters features hexagonal shapes with flower-like symbols that represent beauty as a badge of honor. Seeming to continue on to infinity, the design also resembles the texture of the skin. This is a fusion of the ideal skin in DECORTÉ’s pursuit of beauty and an iconic motif of art director Marcel Wanders. As the viewer moves around the room, the shadows created by the texture shift and convey a range of expressions. This reflects a sense of life through the constant cycle of rebirth that skin undergoes, while the blooming flowers connect with the never-ending path that leads to true beauty.