DECORTÉ
Embrace your true beauty.
BRAND
STATEMENT
Embrace your true beauty.
Undeniable elegance born from uncompromising Japanese craftsmanship
DECORTÉ emblem is a series of four D's
that represent the beauty ethos of the brand:
- The Refinement of DECORTÉ
- The Sensation of DECORTÉ
- The Intellect of DECORTÉ
- The Devotion of DECORTÉ
Together they form a simple and sophisticated floral emblem.
BRAND HISTORY
ABOUT
THE BRAND
NAME
A name symbolizing distinction through beauty
Distinction born from within and beauty that shines to show the world
your true self―bringing out the best in both.
This decoration is a symbol of distinction.
Our desire to share true beauty with everyone is reflected in our name, DECORTÉ.
CRAFTSMANSHIP
DECORTÉ always leads the way
DECORTÉ has produced a number of industry firsts,
such as liquid foundation for summer.
A culture that fosters craftsmanship is the cornerstone of our identity.
CRUCIAL VALUES FOR THE BRAND
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Breaking down barriers
with beauty scienceWhen DECORTÉ was founded in 1970, cosmetics were solely focused on treating skin irritation. Meanwhile, our brand focused on ...
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Senses awoken
by sensibility technologyFrom skincare to base makeup and color makeup, DECORTÉ products incorporate phospholipids and other biometric ingredients that ...
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One Trillion* In Every Drop.
*Calculated as 6.1 mL per drop (estimated value)In 1992, DECORTÉ launched “MOISTURE LIPOSOME” the first serum in the industry to go by the name of liposome. Liposome ...
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Design to lift your spirits,
just by being thereAt DECORTÉ, we are committed to constantly using the most cutting-edge technology and theory with the best materials while ...
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The DECORTÉ pattern
The pattern that adorns the walls of DECORTÉ counters features hexagonal shapes with flower-like symbols that represent beauty as a ...
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