Embrace your true beauty.

 

BRAND
STATEMENT

Embrace your true beauty.

Undeniable elegance born from uncompromising Japanese craftsmanship

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DECORTÉ emblem is a series of four D's
that represent the beauty ethos of the brand:

  • The Refinement of DECORTÉ
  • The Sensation of DECORTÉ
  • The Intellect of DECORTÉ
  • The Devotion of DECORTÉ

Together they form a simple and sophisticated floral emblem.

BRAND HISTORY

 

 

ABOUT
THE BRAND
NAME

A name symbolizing distinction through beauty

Distinction born from within and beauty that shines to show the world
your true self―bringing out the best in both.
This decoration is a symbol of distinction.
Our desire to share true beauty with everyone is reflected in our name, DECORTÉ.

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CRAFTSMANSHIP

DECORTÉ always leads the way

DECORTÉ has produced a number of industry firsts,
such as liquid foundation for summer.
A culture that fosters craftsmanship is the cornerstone of our identity.

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CRUCIAL VALUES FOR THE BRAND

  • Breaking down barriers
    with beauty science

    When DECORTÉ was founded in 1970, cosmetics were solely focused on treating skin irritation. Meanwhile, our brand focused on ...

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  • Senses awoken
    by sensibility technology

    From skincare to base makeup and color makeup, DECORTÉ products incorporate phospholipids and other biometric ingredients that ...

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  • One Trillion* In Every Drop.
    *Calculated as 6.1 mL per drop (estimated value)

    In 1992, DECORTÉ launched “MOISTURE LIPOSOME” the first serum in the industry to go by the name of liposome. Liposome ...

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  • Design to lift your spirits,
    just by being there

    At DECORTÉ, we are committed to constantly using the most cutting-edge technology and theory with the best materials while ...

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  • The DECORTÉ pattern
     

    The pattern that adorns the walls of DECORTÉ counters features hexagonal shapes with flower-like symbols that represent beauty as a ...

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MUSE

Brie Larson

Profile

Academy Award-winner Brie Larson made cinematic history as Marvel’s first female superhero lead in Captain Marvel, breaking box offices records with $455 million worldwide, and a spot on TIME’s 100 Most Influential People of 2019 list. The film’s sequel is slated for release in 2022.

Larson won 2016 Academy Award, Golden Globe, SAG, BAFTA, Critics Choice and NBR awards for her performance as Ma in Room. In 2020, she won an Emmy for Outstanding Original Interactive Program for co-producing The Messy Truth VR Experience.

She was most recently seen in Warner Brothers’ Just Mercy. Past film credits include Short Term 12, The Glass Castle, Kong: Skull Island, Trainwreck, Free Fire, The Spectacular Now, 21 Jump Street and Scott Pilgrim vs. The World, among others.

Her directorial debut, Unicorn Store, premiered at 2017's Toronto Film Festival and premiered on Netflix in April 2019.

Larson is widely recognized for her portrayal of Toni Collette’s daughter in Showtime’s United States of Tara, created by Diablo Cody.

With a successful career in Hollywood and various other fields, she speaks out for fairness and diversity in the race and gender of cast members and staff.

DECORTÉ’s brand message is “Embrace your true beauty”. It is a perpetual promise of your proud beauty, your true beauty brimming with intelligence and dignity. Her personality, combining an unwavering strength of will with beauty, is truly in line with the aesthetic valued by the brand. DECORTÉ welcomes her as our brand muse, as an individual impeccably suited to embody the spirit of beauty we seek to transmit throughout the world.